[VIDEO] Built For It: Caterpillar tees off new Driving Range video
When it comes to branding, Caterpillar can do no wrong.
The latest video from the heavy equipment maker combines two unlikely themes – golf and mining equipment – to create "Driving Range", the newest masterpiece from its viral video series Built For It.
Situated in the blistering landscape of Caterpillar’s Tinaja Hill Demonstration & Learning Center near Tucson, Arizona, the short film spotlights twin sisters Erimo and Marimo Ikeuchi – members of the Japan Ladies Professional Golf Association (LPGA) – taking their best shots at a one-of-a-kind course made entirely of moving equipment.
Watch as the Ikeuchi sisters battle it out, taking swings on a course comprised of five Cat machines -- 772G, 775G and 783F Off-Highway truck, 982M Wheel Loader, and CT660 On-Highway Truck – that make up the fairway, the hazards and the green.
“Driving Range”, the sixth installment in the Built For It video series, reveals just how agile some of the world’s largest mining equipment can be.
“While the equipment you see in the video is from our large mining equipment line, it really shows and demonstrates that while the 793F can have a full capacity load of 250 tons, it can still maneuver safely and quickly around all the other pieces of equipment,” said Archie Lyons, creative director at Caterpillar.
The video even combines Caterpillar’s connection to golf in Japan, as the equipment manufacturer annually sponsors the Japan LPGA’s Cat ladies Golf Tournament.
Hats off to Caterpillar; the company really knows how to brand itself.
Coal India Secures First-Of-Its-Kind Digital Deal
Coal India Limited (CIL) has appointed Accenture Solutions to digitally transform seven of its open-cast mines as the company strives to improve performance and increase coal production. Accenture is due to lay down digitalisation groundwork until March 2022.
The deal aims to increase coal production by 100 million tonnes (MT) by the end of FY’23. Once the minimum quantity has been surpassed, an agreed sum will be paid to the consultant for every additional sum of coal produced. This success fee will only be paid on the procurement of the minimum assured quantity.
The move will see heavy earth moving machinery (HEMM) fitted with digital sensors to monitor performance efficiency at all levels. Additionally, modern data analytic techniques aim to increase mine productivity and project monitoring through functional system management and effective observation.
An Exciting Venture For Global Mining
CIL, which aims to provide energy security in an environmentally and socially sustainable manner, hopes the move will help transform the entire business of mining operations and ensure higher volumes of coal are acquired at a lower cost.
“This is a first of its kind initiative by the company utilising digitalisation to ramp up coal output,” CIL has said.
A Digital Step Towards Enhanced Performance
Digitalisation is expected to take place at open-cast mines in Kusmunda, Gevra, Dipka of Southern Eastern Coalfields (SECL), Migahi, Jayant, Dudhichua, and Khadia of Northern Coalfields (NCL). Nearly 32% (188 MT) of CIL’s 596 MT output in FY’21 was accounted for by the seven selected mines. However, this new deal is set to see a large increase following the subsequent digital changes due to be made.
“Learning from the outcome and success of this model, we may replicate it in our other large mines,” says CIL, optimistic about the future following the modernisation of their mining.
It is expected that the move will help address roadblocks and guarantee corrective measures are put into place, ensuring the company is able to move forward with its aim of increasing output whilst remaining sustainable and eco-friendly.