May 17, 2020

[VIDEO] Built For It: Caterpillar tees off new Driving Range video

Built For It
2 min
[VIDEO] Built For It: Caterpillar tees off new Driving Range video
When it comes to branding,Caterpillarcan do no wrong.The latest video from the heavy equipment maker combines two unlikely themes – golf and minin...

When it comes to branding, Caterpillar can do no wrong.

The latest video from the heavy equipment maker combines two unlikely themes – golf and mining equipment – to create "Driving Range", the newest masterpiece from its viral video series Built For It.

Situated in the blistering landscape of Caterpillar’s Tinaja Hill Demonstration & Learning Center near Tucson, Arizona, the short film spotlights twin sisters Erimo and Marimo Ikeuchi – members of the Japan Ladies Professional Golf Association (LPGA) – taking their best shots at a one-of-a-kind course made entirely of moving equipment.

Watch as the Ikeuchi sisters battle it out, taking swings on a course comprised of five Cat machines -- 772G, 775G and 783F Off-Highway truck, 982M Wheel Loader, and CT660 On-Highway Truck – that make up the fairway, the hazards and the green.

“Driving Range”, the sixth installment in the Built For It video series, reveals just how agile some of the world’s largest mining equipment can be.

“While the equipment you see in the video is from our large mining equipment line, it really shows and demonstrates that while the 793F can have a full capacity load of 250 tons, it can still maneuver safely and quickly around all the other pieces of equipment,” said Archie Lyons, creative director at Caterpillar.

The video even combines Caterpillar’s connection to golf in Japan, as the equipment manufacturer annually sponsors the Japan LPGA’s Cat ladies Golf Tournament.

Hats off to Caterpillar; the company really knows how to brand itself. 

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Dec 3, 2020

Net zero benefits the mining industry and the environment

digital mining
Dan Brightmore
3 min
Learn how to future proof your business for a zero-carbon world with help from Emitwise and the Oren Marketplace.
Learn how to future proof your business for a zero-carbon world with help from Emitwise and the Oren Marketplace...

How do we get the world to net-zero faster?

Emitwise’s founders, Mauro Cozzi, Eduardo Gómez and Ben Peddie, approached a network of more than 100 of the world's largest enterprises and asked their CEOs, CFOs, and sustainability managers the big question: How do we get the world to net-zero faster? The challenge many shared was the lack of timely and accurate emissions data to enable strategic decisions. Companies often relied on annual audits of their carbon footprint for carbon accounting purposes. However, static yearly results were outdated upon publishing.

Emitwise saves companies an average of 260 working days a year by automating their scope 1, 2 and 3 emissions data. With the added benefits of clean audit trails and auto-populated accounting reports in line with GHG Protocol, all at the click of a button. Their easy to use solution enables businesses to quickly identify the carbon hotspots to target, and the precise real-time data empowers teams to remain agile and respond effectively, making achieving those goals possible.

Unique AI Technology

Emitwise’s unique AI technology empowers businesses to automatically measure, report and reduce their carbon footprint across their operations and supply chain, future-proofing companies for a zero-carbon world. It is the only solution that enables companies to fully automate their carbon accounting across all business units and suppliers, therefore liberating them from the drudgery of collecting and processing emissions data.

By using artificial intelligence to precisely measure emissions in real-time, businesses can identify and tackle carbon hotspots swiftly, enabling them to devise a trackable roadmap to net-zero carbon. At the same time, accurate audit trails and auto-populated annual reports ensure that companies comply with international reporting requirements, and align businesses with global climate targets to mitigate risk across their operations and supply chain. 

The Oren Marketplace

Environmental management, social license to operate, safety, renewable energy to lower emissions and operational efficiency for mining can be supported by a range of digital solutions enabling dynamic operations. To address these issues, Shell and IBM joined forces to create the Oren Marketplace – the first B2B solutions platform for the mining sector. 

With the adoption of many of the digital solutions offered through Oren, mining companies can adapt in real-time to risks or adjust plans ahead of a problem occurring. The goal is a shift towards proactive management as the optimal outcome for all stakeholders – community, shareholders, and employees.

Emitwise was founded with the goal of helping industries across all sectors reduce their carbon footprint. Similarly, Shell aims to become a net-zero emissions energy business by 2050, or sooner, in step with society and its customers. And Oren is focused on offering innovative products and services that can help mining companies track and reduce their emissions. 

“Oren is the starting point for how we help our mining customers to de-carbonise,” explains Carol Chen, Global Lubricants Marketing, Vice President, Shell. “It’s our ambition to work with sectors like mining to help them find their own pathway to net-zero emissions through collaboration. The Oren marketplace offers a great opportunity for collaboration between the miners and technology companies that are joining this digital marketplace.” 

Web Summit

Emitwise will be showcasing its vision for a net-zero future live from Lisbon at this year’s Web Summit. Bringing together the people and companies redefining the global tech industry, the online event welcomes 100,000+ attendees from around the world to hear from more than 800 speakers and view offerings from 2,500 startups covering a vast range of topics from Data Science and Climate Change to AI and Machine Learning. To find out more and book your ticket visit Web Summit. 

Emitwise is one of many solutions providers on the Oren platform seeking to address the pain points and environmental concerns of heavy industries like mining. To discover a range of solutions that can further support your operation’s digital transformation and commitment to sustainability, visit the Oren Marketplace.

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