[VIDEO] Minerals Council of Australia launches ‘coal is amazing’ campaign
The campaign, Little Black Rock, hails the numerous benefits of the coal mining industry, such as its contribution to employment ($6 billion in wages each year), national income (worth $40 billion to Australia in exports annually) and its role in providing cheap electricity (71 percent of electricity in Australia comes from coal).
According to MCA’s coal director Greg Evans, the campaign is built on facts and meant to keep people informed.
"Coal is an important Australian industry. It is our second largest export, a major employer in NSW, Queensland and Victoria and provides 71 per cent of the nation's electricity," said Evans.
"The industry considers it critical that the community is kept informed about its role, its prospects for the future and the significant advancements it is making in reducing emissions."
The timing of the campaign comes less than three months before world leaders converge in Paris for the United Nations Framework Convention on Climate Change.
“This has been in train for some time,” said a spokesman for the Minerals Council. “It’s fair to say there are a few misconceptions out there the industry wants to tackle. This is aimed at the general public but we obviously want the politicians to take notice of it.”
The Minerals Council’s ad campaign also comes at a time when many coal miners, including Rio Tinto and Anglo American, continue to battle approvals for new mines or extensions to existi9ng mines in the country.
The MCA campaign goes on to say that newer coal technologies have already cut emissions by 40 percent and “research continues into making coal cleaner and more sustainable for generations to come.”
The advertisement campaign is currently running in television, newspaper and radio.
Vale invests $150mn to extend life of Manitoba operations
Vale has announced a $150mn CAD investment to extend current mining activities in Thompson, Manitoba by 10 years while aggressive exploration drilling of known orebodies holds the promise of mining well past 2040.
Global energy transition is boosting the market for nickel
The Thompson Mine Expansion is a two-phase project. The announcement represents Phase 1 and includes critical infrastructure such as new ventilation raises and fans, increased backfill capacity and additional power distribution. The changes are forecast to improve current production by 30%.
“This is the largest single investment we have made in our Thompson operations in the past two decades,” said Mark Travers, Executive Vice-President for Base Metals with Vale. “It is significant news for our employees, for the Thompson community and for the Province of Manitoba.
“The global movement to electric vehicles, renewable energies and carbon reduction has shone a welcome spotlight on nickel – positioning the metal we mine as a key contributor to a greener future and boosting world demand. We are proud that Thompson can be part of that future and part of the low carbon solution.”
Vale continues drilling program at Manitoba
Coupled with today’s announcement, Vale is continuing an extensive drilling program to further define known orebodies and search for new mineralization.
“This $150mn investment is just one part of our ambitious Thompson turnaround story. It is an indicator of our confidence in a long future for the Thompson operations,” added Dino Otranto, Chief Operating Officer for Vale’s North Atlantic Base Metals operations.
“Active collaboration between our design team, technical services, USW Local 6166, and our entire Thompson workforce has delivered a safe, efficient and fit-for-purpose plan that will enable us to extract the Thompson nickel resources for many years to come.”
The Thompson orebody was first discovered in 1956 by Vale (then known as Inco) following the adoption of new exploration technology and the largest exploration program to-date in the company’s history. Mining of the Thompson orebody began in 1961.
“We see the lighting of a path forward to a sustainable and prosperous future for Vale Base Metals in Manitoba,” said Gary Annett, General Manager of Vale’s Manitoba Operations.