Jul 24, 2020

MachineMax: One of Oren Marketplace’s first offerings

Dan Weatherley
2 min
Oren Shell
We take a closer look at IoT-based MachineMax, one Oren Marketplace’s first offerings...

We take a closer look at IoT-based MachineMax, one Oren Marketplace’s first offerings

What is Oren Marketplace?

Developed and launched by Shell and IBM, Oren is a global B2B Digital mining services marketplace platform, co-developed by the companies aimed at helping mining companies find solutions related to safety, sustainability, mine planning and operational efficiency.

By hosting new technology and digital solutions in one place with a particular focus on Artificial Intelligence (AI), Oren aims to accelerate the digitisation of the mining industry, speed up the transformation of mining workflows and build in more operational resiliency in a rapidly changing world.

MachineMax: IoT for fleets and machines

MachineMax was added recently to Oren Marketplace’s growing range of solutions. You can keep track of Oren’s new solutions by keeping an eye on this page. Exciting announcements are set to be relieved within the coming weeks as the company plans to onboard a number of innovative digital solutions.

Founded in 2018, London-based MachineMax specialises in an innovative equipment management platform designed specifically for off-highway heavy equipment users, helping them to maximise profitability and productivity for each machine in use.

Backed by Shell and BCG Digital Ventures, the MachineMax team includes a wide range of industry professionals including engineers, scientists, designers and more. 

MachineMax was introduced as a solution to digitalise as much heavy equipment and machinery as possible in order to integrate data from each on-board system for companies with mixed fleets in use.

MachineMax’s mission, described by the company itself, is: “to track and improve productivity through enhanced utilisation, providing actionable insights to eliminate excessive idling and cut down on emissions, globally.”

Global expansion

Since it began operating around two years ago solely in the United Kingdom, MachineMax recently signed a deal with Imerys, agreeing to partner on a global rollout programme allowing the equipment management platform to reach a further 11 countries across the globe. 


Eager to learn more about the Oren platform, and what it has to offer for the future? Register your interest in its webinar taking place on Thursday, July 30th.

The webinar will also include information about how the rise of AI has shaped asset-intensive industries such as Mining, addressing issues around safety, equipment optimisation and workforce management. You will walk away with 3 ideas to help step change how mining can approach AI.

Share article

Apr 18, 2021

Battery-powered future depends on a few crucial metals

Daniel Brightmore
2 min
Battery Metals, EVs, Lithium, Cobalt, Nickel
Meeting the rising demand for lithium-ion batteries depends on lithium, cobalt and nickel production...

In the big, exciting future that’s measured in kilowatt- and gigawatt-hours, batteries are enabling mass electrification across many sectors. The rapid decline in battery prices has ensured burgeoning interest from electric-vehicle makers and consumer-electronics manufacturers- even from the energy industry, for enormous stationary storage systems operating on the power grid.

Companies such as QuantumScape Corp. are developing next-generation batteries that could accelerate the transition. The field is so competitive that the industry is shrouded in secrecy, but the market still values the company at more than $16bn despite no promise of real revenue for many years to come.

It will be years before any battery breakthroughs reach the mass market. But it’s already virtually certain that rising demand for existing lithium-ion batteries will be exponential and can be matched by manufacturers only if the materials used to make batteries - primarily lithium, cobalt , and nickel - are also supplied adequately. These curves will become steeper in the decade ahead. Take a look at the charts below that show where things are headed.


Electrification has become a key theme for automakers in the US and Europe. While it was barely mentioned a decade ago, company executives are increasingly talking up batteries and electric vehicles to investors.



The rapid decline of battery costs over the past decade has surprised even the most optimistic analysts. That has played a crucial role in opening up new markets for batteries to find applications.


Electric Vehicles

Electric cars will be the biggest force behind the boom in demand for batteries this decade. But batteries will also increasingly be used for smaller vehicles like scooters, commercial vehicles and to store electricity from the grid.



The decline in battery prices have helped grow the investment case for storing electricity. Companies and financial firms are now investing over $100 billion a year on energy storage and the electrification of transportation.



All the energy stored in a growing number of batteries will require a significant increase in a few key metals, lithium, cobalt and nickel.


(By Will Mathis and Akshat Rathi)

Share article

You might also like these articles