[VIDEO] 9k-Pound Multi Terrain Loader Runs Over Cats New Smartphone
Everything Caterpillar does is tough. The company has developed a hard-hitting reputation for building massive, heavy-duty equipment for the harshest industries. And now, the company is inserting that methodology into its mobile phone business.
The company has begun rolling out its Cat B15 Android smartphone, a rugged and durable cell phone for the construction and mining industry. Specifications for the B15 include a 1GHz dual-core MediaTek CPU, GPS, a front and back camera, Wi-Fi, Bluetooth, 1GB of RAM, 4GB of expandable storage, and about 16 hours of talk time. For a heavyweight of a phone, it’s quite light, weighing at around six ounces making it lighter than a Samsung Galaxy S5.
Unveiled last year at the ShowStoppers press event at CTIA, the toughened, IP67 certified device is built to withstand any environment under any condition. To prove just how tough their new CAT B15 smartphone was, the company placed 600 of them on the ground and had their 4.6 ton CAT 277D multi-terrain loader truck run them over. Watch as the phone takes a hellacious beating while remaining fully functional and intact. Case in point, Caterpillar knows a thing or two about long-lasting equipment, and now, smartphones.
Axora launches global challenge for digital technology
Axora is launching the world’s first international competition to discover new cost-saving digital technology for industrial companies, which can produce rapid benefits within a year.
The Metals & Mining and Oil & Gas sectors have recently experienced budget cuts of 20% on average, driven by a variety of factors including the global pandemic, slump in demand and price wars. The Axora Cost-Saving Technology Challenge aims to transform these industries by discovering innovative, digital solutions that reduce cost fast and pay for themselves, whilst achieving the same or improved productivity, health and safety and sustainability standards.
“While digital solutions can help to get work done quicker and more cost-effectively, they typically require a three-year ROI, and if there’s no flexibility in the budget, a full budget planning cycle is needed to get things moving”, said Dr. Nick Mayhew, Chief Commercial Officer, Axora.
“Yet, extra financial cost is often incurred in delaying digital projects, so customers have asked us to highlight solutions that can have an ‘in year payback’ whereby the cost spent on the solution and deployment will be more than recovered within the budget year - this accelerates the timeline and drives positive business impact, quickly.”
The Axora Cost-Saving Technology Challenge
Axora is keen to learn of any digital cost-saving innovation which: meets the 12-month payback timeframe; can be deployed in any part of the value chain including upstream, downstream or midstream oil and gas, metals processing or mining; and is ready for market. The Axora Cost-Saving Technology Challenge is open to entrepreneurs, start-ups, academics and sector leaders across the world. The competition will be judged by a panel of leading industry experts.
“We’re passionate about supporting our industries and customers through all forms of digital transformation and the cost-saving solutions we are searching for could also provide a lifeline to many mining and metals and oil and gas companies in the current economic climate,” added Dr. Mayhew.
Improving productivity, safety and sustainability
Up to ten finalists will be chosen to pitch their solutions at a digital pitch day later this year, after which Axora will validate the ROI models and vet the solutions. The winner will receive the ‘Axora Market Accelerator’ sales and marketing package worth £10,000. This includes a two-hour workshop, promotion through Axora’s thought leadership content and inclusion into its digital demand engines, providing the opportunity for the winning solution to benefit thousands of industrial companies. Entries are open until May 31. Full details of the competition including terms and conditions can be found here.
To learn more about the Axora B2B digital solutions marketplace read our feature in the latest issue of Mining Global magazine.